BBRSDA has marketed Bristol Bay sockeye salmon in over 3,000 stores across the U.S. since 2016 with the regional branded logo shown here.

The "Bristol Bay Sockeye" brand is not owned by any one processor, distributor, or retailer, but is rather intended to be an all-inclusive symbol for Bristol Bay sockeye and the fishery providing a link between consumers and fishermen.

This is your salmon, your brand, and your passion.

After receiving fleet input, it was clear that many fishermen wanted to share that passion and pride in their daily lives. So, we've created a line of Bristol Bay Sockeye merch sold at cost to increase the awareness of your brand and your fishery.