Heidi Dunlap is generating press in Asheville, North Carolina, for Bristol Bay and for her direct-marketing operation.

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For most people, summertime is filled with relaxing beach vacations and sips of lemonade in the shade. But for Heidi Dunlap and Steve Maher of Asheville’s Wild Salmon Co., it’s the busiest time of year, when millions of wild sockeye salmon return to Bristol Bay, Alaska, to spawn.

Bristol Bay has been a biologist-monitored fishery since 1940. There, a fixed number of fishing licenses are allotted to secure the health of future salmon populations and prevent over-fishing.

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