Video Presentation of the Report

Fall 2014 Sockeye Market Analysis (PDF)

The BBRSDA is tasked with increasing the value of Bristol Bay sockeye and has contracted with McDowell Group, Inc. to produce bi-annual sockeye market reports. These reports provide Bristol Bay fishermen with a comprehensive understanding of current market conditions for sockeye, and contextualize these findings against the broader salmon market.

The reports also feature commentary from buyers regarding consumer demand for Bristol Bay sockeye, and discussions of how supply chain participants – including fishermen – can increase the value of Bristol Bay sockeye. It analyzes the value of Bristol Bay sockeye throughout the supply chain, compares it to other sockeye fisheries, and discusses issues facing key market segments.